THE SIGNATURE OF
SERGIO DIRENZO
THE CREATIVE VISIONARY : CRAFTING TIMEPIECES WITH PASSION AND PRECISION
Recognized as one of the most talented designers in the luxury watchmaking micro-brands, he is the creative soul behind every one of our models. His distinctive style is inspired by the timeless beauty of mid-20th century racing cars and airplanes, combining elegance and performance in unique creations.
“The dial of a watch should focus on the essential. Superfluous elements are like snowflakes: just blow on them and they disappear.”
— SERGIO DIRENZO
SIGNATURE DATE DISPLAY
Positioned between 4 and 5 o’clock, the date window has become one of Apogee’s distinctive design signatures.
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Featuring white numerals on a deep red background, it adds a subtle touch of character while preserving the balance and harmony of the dial.
ARCHITECTURAL DIAL DESIGN
The Grand Lac features a bold architectural dial defined by sharp applied indexes and distinctive geometric hands.
Every element has been carefully proportioned to create a strong visual identity while maintaining perfect legibility and balance.
THE VISION BEHIND THE GRAND LAC COLLECTION
​The Grand Lac collection and all future APOGEE GENEVE models will be conceived and designed by Sergio DIRENZO, guaranteeing aesthetic consistency and exceptional quality in each new piece. His passion for mechanical watches is reflected in every detail, appealing to connoisseurs looking for horological works of art.
These watches are not just instruments for measuring time; they embody a vision, a history, and bear witness to remarkable craftsmanship. By wearing one of these creations, every watch enthusiast becomes the guardian of an exceptional watchmaking heritage.
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