THE SIGNATURE OF
SERGIO DIRENZO
THE CREATIVE VISIONARY : CRAFTING TIMEPIECES WITH PASSION AND PRECISION
Recognized as one of the most talented designers in the luxury watchmaking micro-brands, he is the creative soul behind every one of our models. His distinctive style is inspired by the timeless beauty of mid-20th century racing cars and airplanes, combining elegance and performance in unique creations.
“The dial of a watch should focus on the essential. Superfluous elements are like snowflakes: just blow on them and they disappear.”
CRAFTING THE ROTOR : A DETAIL OF PRECISION IN OUR MODELS
Although the Grand Lac model is equipped with a closed case back, attention to detail has led us to pay particular attention to the design of the rotor. The skeletonized oscillating weight bears our company's icon, and its balance has been carefully designed to maintain the inertia necessary for the movement's automatic winding system to function properly.
THE VISION BEHIND THE GRAND LAC COLLECTION
​The Grand Lac collection and all future APOGEE GENEVE models will be conceived and designed by Sergio DIRENZO, guaranteeing aesthetic consistency and exceptional quality in each new piece. His passion for mechanical watches is reflected in every detail, appealing to connoisseurs looking for horological works of art.
These watches are not just instruments for measuring time; they embody a vision, a history, and bear witness to remarkable craftsmanship. By wearing one of these creations, every watch enthusiast becomes the guardian of an exceptional watchmaking heritage.